SEO and Marketing
CategoryThe 2016 Social Media War
There’s been a whole lot of ruckus happening this year in the vast, seemingly endless virtual world of social media. I’m not talking..
What You Need To Know About Fake News
Fake news has taken the last quarter of 2016 by storm and is scoring all the points. Post-truth, the 2016 Word of the Year as chosen by..
The Art of Understanding Employee Motivation
We often ask ourselves about what motivates us, and really, there is an abundance of answers to that question. We do something because we..
The Startup Mentality
There is a concept of business success know as the Founders’ Vision, where simply, the greatest companies build their empires due to the..
How to Create a Blue Ocean: Part 2
This article is a continuation of our previous Blue Ocean Strategy article.
Well, the previous article delved into the first two steps of..
How to Create a Blue Ocean: Part 1
Business these days seems to be about who can make more money than the other. In an ever-growing and globalising world, there’s no doubt..
Mobile, News, Domains: Everything Google This Week
Google have been in the news for a lot of things in the past few weeks, whether it’s for their new homemade products, or for their mobile..
The Briefest Guide to Small Business Strategy
On the topic of small business strategy, many of you know what it is and how to implement them. So, I have tasked myself with creating..
How to Boost Your LinkedIn Presence
Your small business may already be on LinkedIn, then again it may not be. If it isn’t, what the heck are you doing?! LinkedIn is the most..
Understanding Customer Value 101
The first thing you should do in any of your business actions is think about your customers. Whether you’re creating an offering or sale,..
Should You Be Concerned By Facebook Ads?
There will always be two types of people in this ever-growing world: those that agree with something, and those that don’t. (more…)
A Brief Guide to Consumer Decision-Making
How do we choose? I mean, what makes us decide what to buy, which products to buy, and which brands to buy them from? Well, there are a..