SEO and Marketing
Category
How to: Market Segmentation for Small Business
Ever wondered how an advertisement has been shown to you and not to another certain person? Or have you ever felt relatable to a..
What We Can Learn From Big Companies About The Workplace
We can learn a multitude of things from large companies, because, really, they were once startups as well. Some businesses change as they..
6 Brilliant Uses of Social Media for Engaging Customers
These days, almost everyone knows what social media is for — it’s basically your virtual social life. But little do people realise that..
Google Changes the Game for Online Shopping and Travel
Hate seeing ads completely unrelated to your search when online shopping? Google’s on it. (more…)
Defining Your Internet Marketing Strategy
In the ever-online world of today, it needs to be said that every business must be online — no matter what type of business. If your..
Understanding Customer Relationships: Part 2
So, now that we understand all about customer relationships, motivations, and value from our previous Part 1 article, it’s time to..
Understanding Customer Relationships: Part 1
For someone who owns a small business or multiple projects, you would need to know all about your customers, how they behave, what they..
What’s the Difference Between SEO and SEM?
Besides a letter, there are more differences between SEO and SEM. What are those differences? How different can they really be? All will..
8 Fundamental Templates for Creative Advertising
There are simply two main ways (of many) that you can take your small business’s marketing and advertising: inside-the-box, and..
What Successful Small Business Owners Can Teach You
Anyone can have an idea, and it’s easy to start a small business, so what makes one small business owner different from the other?..
11 TED Talks That Anyone in Small Business Should Watch
Considering TEDxSydney is on today at the Sydney Opera House, here’s an article for those of you who missed out, or just can’t get..
Influencer Marketing: How does it work?
Ever wondered why a famous social media personality suddenly started to promote a certain product/service? It’s not exactly “selling..