marketing
TagRocking Your LinkedIn Profile
When a potential employer reads over your resume for a position, they may turn to their computer and type a quick Google search of your..
Using Social Media Marketing to Attract the Right Audience
Social media marketing has undergone countless transformations over the past decade and continues to do so. Just like any other marketing..
The 2016 Social Media War
There’s been a whole lot of ruckus happening this year in the vast, seemingly endless virtual world of social media. I’m not talking..
How to Create a Blue Ocean: Part 2
This article is a continuation of our previous Blue Ocean Strategy article.
Well, the previous article delved into the first two steps of..
How to Create a Blue Ocean: Part 1
Business these days seems to be about who can make more money than the other. In an ever-growing and globalising world, there’s no doubt..
The Briefest Guide to Small Business Strategy
On the topic of small business strategy, many of you know what it is and how to implement them. So, I have tasked myself with creating..
How to: Market Segmentation for Small Business
Ever wondered how an advertisement has been shown to you and not to another certain person? Or have you ever felt relatable to a..
6 Brilliant Uses of Social Media for Engaging Customers
These days, almost everyone knows what social media is for — it’s basically your virtual social life. But little do people realise that..
Defining Your Internet Marketing Strategy
In the ever-online world of today, it needs to be said that every business must be online — no matter what type of business. If your..
8 Fundamental Templates for Creative Advertising
There are simply two main ways (of many) that you can take your small business’s marketing and advertising: inside-the-box, and..
Influencer Marketing: How does it work?
Ever wondered why a famous social media personality suddenly started to promote a certain product/service? It’s not exactly “selling..
What’s Going On With Online Advertising?
Online advertising isn’t all bad, but it’s an industry in constant debate and reform. Here are the latest updates on online advertising..